Video marketing is a technique that has grown in popularity and that holds tremendous possibilities for those willing to give it a try. The most important step in beginning your foray into this realm involves learning all you can about different strategies and methods. The article that follows is a great place to begin doing just that.
Do not assume that video marketing has to be about making viral videos. Viral videos are a great marketing tool among certain audiences but keep in mind that your niche might not be likely to watch and share viral videos. Besides, not all viral videos convey a positive image of the brand they promote.
Use events such as expos and trade shows to interview experts. You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer’s attention.
Why not take a video while at a trade show? Many experts visit trade shows and would love to expand their own customer base, and getting their name on your website is a great way to do that. Make sure to write down their information so you can spell their name right and link back to their site when you post the video – they’ll appreciate that.
Watch the statistics available for your video, whether it be your server stats or on YouTube. This will help you compare each video you make so you can easily tell which are successful and which should have been left on the cutting room floor. This is the only way to continue building your campaigns skyward.
Don’t ignore the negative comments left on your videos. These can often be the more informational feedback you get and should be taken to heart. Obviously, don’t take them personally, but consider how you could avoid such a comment with your next video by changing the content or how you produce it.
If you want to create professional looking videos, get a tripod. Skip the jerky camera movements and artistic shots. For making a marketing video, you should probably stay with a steady shot that has smooth panning when it needs to move. The majority of viewers will decide whether or not to view your entire video in just a few seconds, so you should make sure that these first few seconds are solid.
Try cutting your longer videos into smaller segments. Many video marketers don’t consider the audience’s attention span, so they make videos that are too long. Most people will not watch a 10-minute video about a single product. Try breaking a long video like that into multiple pieces that can be released once each day.
It is hard to dispute the fact that video marketing has played a large role in the success of countless entities in recent years. However, without a good amount of in-depth knowledge regarding the best ways to go about using video marketing, great results may be elusive. Keep the advice in this piece nearby as you embark on your video marketing planning.